.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to snagging billions in venture capital each year, have actually raised virtually $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline is because of market concentration, heightened regulative pressures, and economic uncertainties.ADWEEK spoke to five VCs that remain to invest in adtech providers, in spite of these problems, regarding what they are trying to find and also what they steer clear of. Maybe unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused innovations and also industry-specific areas like hooked up TV.